Atlas company overview and market analysis

book of maps go with overview and mercenaryize analysis telamon Sri Lankas favorite letter paper brand is the brainchild of Ceylon create verballycil. Co. (Pvt.) Ltd. Established in 1959 it has grown from strength to strength and has successfully gained the majority mart distribute in school, corporate and home stati unmatchedry crossways. Today the union is the No. 1 manufacturer of ballpoint pens and exercise books. map collection stands not only for quality besides in both case for innovation. They have manufactured all their proceedss using cutting butt technology, adding sophistry and efficiency to the stati integrityry fruits. map collection mathematical growths atomic number 18 guaranteed to give an enhanced experience and broad(prenominal) value for money.HISTORYThe Comp any(prenominal) started out by producing its maiden harvest-feast the varsity Pencil, today it manufactures over 300 stationery convergences and is proud to be the only stationery brand a vailable all over Sri-Lanka. book of maps has even tapped into international markets by forming strategic partnerships with book of maps draw union UK. During the 80s and the 90s atlas vertebra brought intimately fruitful change by establishing map collection Plastics (Pvt.) Ltd. and Care Products (Pvt.) Ltd. ( the causation dedicated to the production of adhesive tapes and strapping tapes, the latter for personal care and cleaning items.)Vision, Mission ValuesEvery organization has a main accusive or goal, which go off to a fault be termed as its end product. All these are merged into a corporate vision and mission. That of book of maps is given beneathATLAS VISION STATEMENTOur vision is to be the virtually preferred brand for office and school products in south Asia.The vision is simple but strong. It shows that before declaring world domination book of maps would need to take small steps and first try to conquer the South Asian market. The vision of atlas isnt farf etched, one day in the near future Atlas would be able to fulfill its vision, if it grows in its steady pace.CORPORATE VALUESWe at Atlas firmly believe in upholding high moral values and in being an ethical corporate citizen. In doing, so we continuously inculcate high values in our usageforce and strive constantly to give them sufficient independence to aim their imagination and creativity.The above given values of Atlas clear states, that it cares not only about fine-looking high quality goods to its customers. But it also focuses on protecting and helping its staff grow and become split employees.The main objective of the Company is to provide quality goods at a reasonable price to its customers while successfully facing competition. To achieve this the company uses technologically advanced means of production and also uses high quality raw-materials, because of all of these steps the company was awarded with ISO 90012000 certification for its stationery items manufacture u nder the Atlas handicraft name and numerous other(a) social awards like the community loss leader award.Product PortfolioAlong with its subsidiaries Atlas has a wide-eyed range of 300 products including stationery items, plastic (tape) and Care products. These products are icons of quality and are apply by numerous students and corporate bodies around Sri Lanka. The product portfolio/line of Atlas company is state belowFigure 1 Product portfolio of Atlas (Authors twist, rig on information receives from SO) market PhilosophyMarketing philosophy or marketing apprehension used by the company should be clearly identified. With the growing importance of society organizations were enforced to act as good corporate citizens. then businesses were do to realize the importance of being socially responsible.That is why Atlas has chosen the Societal Marketing Philosophy, under this philosophy marketing decisions have to be do balancing 3 criteria- Consumer needs and lacks Societ ies interests Profit maximization through customer satisfaction for Company welfareFigure 2 (lecture notes)As a forget of choosing this marketing philosophy Atlas has achieved more than awards such asCeylon Pencil Company (Pvt) Ltd. was awarded with ISO 90012000 certifications for its stationery items manufacture under the Atlas trade name. This proves that Atlas caters to consumer needs by providing quality products.The Community Leader Award from the Chartered Institute of Sri Lanka was awarded to Ceylon Pencil Company (Pvt.) Ltd., for Corporate Social Responsibility activities for the contribution made to fostering sector.Ceylon Pencil Company (Pvt.) Ltd. received a Merit award for 5S standard by competing with Jastica Society.Market SummaryThe Ceylon pencil company (pvt) Ltd is the leading stationary manufacturer in Sri Lanka with a wider range of products with the brand of Atlas.The stationary market in Sri Lanka is an Oligopoly Market with few manufacturers pass very simi lar products. The competitors of Atlas are Richard Veny, Weerodara, Reynolds, Cross, Parker and Pilot.Atlas stationeries mainly focus the customers that school students, and office workers. Customers in stationary market mostly prefer the products that convenient, attractive, affordable, creative and innovative.Introducing this product can lead to trend because Atlas Wiz Maker result attract younger customers due to,ConveniencesAttractivenessInnovativenessIt is also being noted that younger customers have an attitude of wanting products which includes above criterias.SWOT ANALYSISSWOT analysis for Atlas Wiz producer.StrengthsBrand loyalty of customersAtlas is a well known brand which has been operate in the Sri Lankan market for more than 50 years. Therefore even though its a new product customers leave alone purchase it because of the confidence they have about the brand.QualityAtlas products are known to be of good quality. This will attract customers to purchase this product .Larger market shareAtlas is the market leader in the stationary sector therefore it could be a challenge for their competitors to grab that market share from them.Convenience, attractiveness and innovativeness.Atlas friend shaper is a convenient, attractive product using innovative technology, because of the fact that it has a pen , pencil , highlighter and eraser all in one its a convenient product. Also the fact that it comes in a variety of colors makes it attractive to both school children and university students alike.WeaknessesLimited Product assortmentThe Atlas stationery company is lacking variation in products. The products that Atlas has brought out at present are similar to their competitors, it doesnt draw you away from geting the products which are chaped by other competitorsOpportunitiesBecause of the busy life style of passel they look for convenience. There for coming up with this product will bring opportunities to Atlas since this products main advantage is co nvenience.Improve TechnologyAtlas company has late formed a partnership with Atlas stationeries UK, this partnership allows them to use new technology to produce the best quality products.Export possibilitiesThe recent partnership that Atlas has formed with Atlas stationeries UK, has allowed it to tap into the foreign markets like that in South Asia, UK, US etc because of its ability to provide high quality products at reasonable prices.ThreatsSubstitutes another(prenominal) competitors might come up with a similar product. Also companies like bic and cross have invented stationeries with pen, pencil and stylus.ImportersThe Sri-Lankan market is slowly being flooded by imported stationeries, who are slowly capturing the Sri- Lankan market share.Competition for the Atlas Wiz makerCompetition could be known as a contest surrounded by two companies, item-by-items, countries etc in order to perform better than its competitors by providing a product or service which will lead to more market share and long term profits.Substitute products There are many substitutes for this product in the market as well as many brands. By the m of the new arrival of the Wiz maker many other established brands such as Weerodara, Richards and Reynolds will come up with a counter product. And also there is a higher possibility of strong competitors being active in the market. When looking at the stationary market there are a few competitors to Atlas who areRadiantPilotRotomacWeerodaraParkerAmong them the direct competitors of Atlas would beRotomacPilotParkerBarriers to entry into stationary market There are many barriers to entry in this market. These barriers are not common to all companies because of structure, financial strengths etc. Because of high initial investment needed to produce stationary items many companies will avoid coming into the market. Technology of the firms will have to be high tech and updated at all times. For this to proceed much salute will be incurred. T hus many companies will not be able to afford this Many of these stationary items require standards to be met (e.g.-ISO 9001, ISO 14001).For these standards to be checked a payment in different steps must be through. Advertising to promote a product such as the Wiz maker can only be done with a budget which Atlas or a large rival company possess. Different customers have different discernments. near might find Atlas unique and easy to use but some might prefer other brands. Thus customer loyalty and preference will be a hard factor to fight against for new companies.Market structure of the stationary market By analyzing the stationary market in Sri Lanka it is clear to us that it is of Oligopoly nature. That is where there are only a few large firms in the market. Thus it is dominated by a few mutually beneficial firms. The Wiz maker will thus be competing with only a few items which will be able to substitute its features. MARKETING OBJECTIVESObjectives are construction blocks o f an organizations marketing plan. It states what a company wishes to achieve in the near future. What objectives a company would have will be determined after carrying out a comprehensive Environment analysis such as SWOT.INFLUENCES ON OBJECTIVESThe environment affects the organizations objectives. There are internal and external factors influencing an organizations objectives.Internal InfluencesCorporate culture- This refers to the values of the company as a whole. The company values of Atlas is to be an ethical corporate citizen and tries to inculcate high values in their workforce by giving them sufficient independence.Staff Aspirations- It differs from department to department and team to team. Atlas wishes to give its staff sufficient independence so that they can grow as an individual and increase satisfaction in the labor force. All this ensures that the workers contribute to the maximum to produce high quality goods.Resource constraint- In the beginning Atlas used to import its raw material, but now in order to help the local market the raw materials used by Atlas comes from Sri-Lanka itself. Atlas has also formed a partnership with Atlas stationery UK which helps them get a hold of modern technology which helps Atlas produce quality products at minimum cost.External InfluencesCustomer/ Market- Atlas stationeries focuses on serving to three main categories in the market- school children, graduates or university students and office worker. Atlas is the only stationery company in Sri-Lanka which has an island wide market.Economies- Atlas has been recognized as a company which provides high quality products at really affordable prices. Thus it has a wide scope in the market.Competitors- Being the only stationery company which is interchange island wide Atlas has only a handful a competitors like weerodar, pilot, bic which dont calculate to be a threat to Atlass market reach.CORPORATE OBJECTIVEThe corporate objectives of a company includes, trying to a chieve maximum profitability and market share. Atlas plans on achieving maximum profitability by providing maximum satisfaction to its consumers by using innovative technology to manufacturer high quality good at minimum cost. Atlas can increase its market share by catering to the nees of its consumers by providing quality products at reasonable prices.SMART MARKETING OBJECTIVESA smart marketing objective should beSpecificMeasurableAchievableRealisticTime boundBased on the above factors its safe to model that Atlas plans to achieve the power of branding i.e. Atlas strives to provide high quality goods. So it wants to build a good brand name with its consumer. segmentationThis is dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products, services or marketing mixes.In order for market segmentation to be useful they should be measurable, accessible, substantial, differentiable and actionable.Bases in consum er segmentation for Atlas Wiz maker.Geographic segmentationThis shows how you divide the market into different geographic segments. Such as countries, cities etc. Atlas focuses on urban areas.Demographic segmentationThis includes dividing the market into different demographic segments such as age group, grammatical gender etc. Atlas focuses mostly on the younger generation.Psychographic segmentationThis is dividing the market into different groups based on social class, life style etc. Atlas mainly focuses on the middle classBehavioral segmentationThis is when u divide the market into groups based on attitudes of the consumer , use of the product etc. Atlas mainly caters to the needs of younger students.TargetingThe process which evaluates the segments attractiveness and selecting segments to offer their products is called targeting. In this step companies have to decide what is the most suitable segment to achieve their objectives. Its based on the result of ranking the segments.Th e target market which a set of buyers with common needs and characteristics that company decides to serve is selected by evaluating the followings.Market Attractivenessmilitant FactorsCompany objectives and resourcesEvaluating the segmentsSegments of EvaluationSchool StudentsUniversity StudentsOffice workersProfessionalsMarket AttractivenessSize of the groupGrowth rate mellowedAverageHighRelatively utterAverageLowVery LowVery LowCompetitive FactorsLevel of competitionCompetitorsHigh percentage of competitionReynolds,Richard VenyAverage percentage of competitionRenoldRichard VenyParkerAverage percentage of competitionRenoldBicCrossPilotHigh percentage of competitionParkerPilotBicCrossCompany Objectives and resourcesContribution to market shareHigh contributionRelatively high contributionAverage contributionLow contributionRank1234Source Authors WorkPositioningAtlas Wizmaker is the new product. It stands not only for quality but also for innovation. Wiz maker product is a different positioning product .That means it competes for a smaller and less competitive market to locate a brand.wizmaker product checkPositioning strategy focuses on, this products differentiation strategy.This new product is unique and will be profitable (for the market).And it also has other distinctive criterias that will differentiate it from the many other products.Points of differentiationMust be eventful and valued by your customers (for example, being marketed as an economical product in a give you an enhanced experience and high value for money)Positioning your product needs to be focused on deliveringA valued and distinctive product to a specific market and delivering in a way that customers repeat (thats the hearts and minds part of the equation).This Atlas Wiz pen Good product positioning will make it easy for intended customers to define why they want to buy the product (they will see the unique benefits).Market leader (first in)This Wiz pen being challenged by market follow ers, focus the marketing mental object to reinforce this pen is the first (the real thing, rather than the imitation).Wiz pen positioning toConduct market segmentation.Define the target market.Identify the product attributes. regularize the products share of heart and mind. Being first in the market usually is a significant benefit in mindshare.Place your product in the skillful space (e.g. economy market low volume Quality etc.)Positioning MapDisplay the consumer perceptions of their brand versus the competing product on important buying dimensions.This Atlas wiz product we can show like thisPricePilot Atlas wizParkerH LHQualityL military position STATEMENTThe positioning statement of Atlas Company is Be creative and that of Atlas Wizmaker is Atlas wizmaker- Its All You Need.The reason that it says so is because it has all, the pen, pencil, highlighter and eraser together in one product.Marketing mixProductThe product which is being marketed is the Atlas wiz maker which is a stat ionary item which includes 4 main items important to any student, worker or employer. Several factors must be numbered when this product is being marketed.Product levelsSourceCore productThe core product is a stationary item that includes a pen, pencil, eraser, and a highlighter together.Basic productThis includes value for money, affordability and convenience.Expected productThe buyer expects a product which isAffordableHas value for money handyAugmented productA product with many features together.Potential productIndividual product decisionsSourceThe ProductThis is an item which includes different items in one body. Thus it will be more portable and affordable.This is a revolutionary idea which has not been developed in the Sri Lankan market. Due to that special quality the occupy will be much higher leading to greater profits.The body of the item has a simple cylinder shape which includes a detachable pencil head in one end.The other end of the cylinder consists of a ball poin t pen head which can be extended or withdrawn at will.The cylinder shape of the item is infused with an eraser which is mounted to the top of the device.It also has a highlighter included in it which comes in 3 colors which are pink, blue and purple to match the color of the pen.BrandingThis product is being manufactured by Atlas stationary limited (Pvt) therefore the brand of this produce will be Atlas.The company being a very well reputed brand in the Sri Lankan stationary market, people will be drawn to use the product because of low psychological fear created by strong brand image.PackingPackaging of this product is done with a plastic molding done on top of a cardboard structure (the structure is mainly a simple cylindrical shape).To be eye catching the product is packed in 3 different color schemes which are Blue, white and Pink. (This feature makes it stand out from the rest of the products packaging).LabelingThis product will have the name of the product which is Wiz maker written on the body of the product.Availability Atlas has made sure its product is readily available.This product can be found in any book shop or any communication outlet. This includes major supermarket chains as well.Forecasted Product life cycle for Atlas wiz makerSource Authors workPriceThe amount of money or the monetary value which is charged for a product can be specify as price. (Kotler 2006, p 307)Special characteristics of priceMost flexible element in marketing mixOnly element of marketing mix which retrovert revenue.Pricing a new product is the most challengeable decision which managers have to take. Because customers buying decisions mostly depend on the price of the product . Therefore taking a successful pricing decision is very important to the company.Factors, influence to priceInternal factorsCompany and marketing objectivesWith regard to Atlas company maximization long run profit, market share leadership and enhance the positive image of company and its product s are main company and marketing objectives.Marketing mix strategyWhen deciding the price of Wiz Maker it must be matched with its design, dispersion and procession.CostThe cost of the product Wiz Maker will be directly affected to its pricing decision. Costs are mainly divided as fixed cost and versatile cost. wiz makers fixed cost includes expenditures such as plant, equipment and executive salaries etc. Variable cost includes labor, material and other direct expenditures.External factorsThe nature of the marketAtles Company has oligopoly market with few manufactures/distributers.The nature of take aimThere is no direct competitor to wiz maker in existing market. Therefore the demand will be springless to a certain extent.Competitors cost, prices and offersCompany must consider the cost and prices of the stationeries in local market before setting the price.Customer expectationsCustomer expects convenience product in affordable fair price. Customer should be satisfied with th e price and the value on return.Other external environmental factorsCompany must consider external environmental factors such as government policies, changes in tax policies and existing economic conditions before setting the price.Pricing ProcessSource Authors workSelecting the pricing objectivesThe first step of pricing process is selecting an overall pricing goal for the company. Mainly the pricing objectives of Atlas company can be summarized as follows.Maximization long-run profitMaintain market shareEnhance positive image of company and its productsBe regarded as fair by customers. ascertain demandDemand is a relationship between two variables which price and quantity. The quantity which customers are willing to buy is depend on the price if other factors are equal. Further demand and price have negative relationship. The result is if price is increased the demand will be decreased. Also Wiz makers demand will mainly depend on price. There are different methods to estimate dem and of wiz maker.Conducting product experimentsBy asking customers that how many units they would buy at different proposed pricesEstimating costMainly the cost of a product can be divided into two categories as fixed cost and variable cost. With regard to Atlas wiz maker fixed cost includes cost of purchasing needed machineries, equipments and other indirect expenditures such as executive salaries. prepare labor cost and materials such as plastic, ink and rubber will be included in variable cost.Total cost per unitPenSpecial PencilHighlighterEraserTotal costSource Authors workAnalyzing competitors cost ,price and offersAtles market is a oligopoly market with few manufacturers. Further Atlas wiz maker is a innovative product. There is no same product to this malty task pen in stationery market.But customer will compare the prices of pens, pencils, erasers and highlighters in stationary market before buying wiz maker.Selecting the pricing strategyConsidering all the above findings and overall pricing objectives market penetration strategy is the most suitable strategy to Atlas Wiz maker. But because this is a innovative product companys main objectives are maximum long run profit, maintain market share and provide the products in fair prices.This policy stimulates growth of the market for the new product and allows a large market share to be more quickly obtained. ( Hisrich Peters,1991 p346)Selecting the final priceThe final step of pricing process is set the final price. After considering all the above facts Atlas Wis maker can be priced as follows.PenRs. 10.00Special PencilRs. 20.00HighlighterRs. 40.00EraserRs.5.00Final price of Wiz makerRs. 75.00PlacePlace is the physical space of or virtual location where the product will be made available at the market place for target consumer.(lecture note)Distributionuse to get the fling into the hands of the customer. These includeOn-premise Sales involves the sale of your whirl using a field sales organization th at visits the prospects facilities to make the sale.Direct Sales involves the sale of your offering using a direct, in-house sales organization that does all selling through the Internet, telephone or mail order contact.Wholesale Sales involves the sale of your offering using intermediaries or middle-men to distribute your product or service to the retailers.Self-service Retail Sales involves the sale of your offering using self service retail methods of distribution.Full-service Retail Sales involves the sale of your offering through a full service retail distribution demarcation.Of course, making a decision about pricing, promotion and distribution is heavily influenced by some key factors in the industry and marketplace. These factors should be analyzed initially to create the strategy and then regularly monitored for changes. If any of them change substantially the strategy should be reevaluatedConsumer Market Chanel (1Level)Distribution channelIs set of interdepended organizat ion involved in the process of making a product available for customerThe Nature of Distribution ChannelsMost businesses use third parties or intermediaries to bring their products to market. They try to forge a distribution channel which can be defined asAll the organizations through which a product must pass between its point of production and consumption wherefore does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to.The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself.Functions of a Distribution ChannelThe main function of a distribution channel is to provide a link between production and consumption. Organizations that form any particular distribution channel perform many key functions schoolingGathering and distributing market research and intelligence important for marketing planningPromotionDeveloping and spreading communications about offersContactFinding and communicating with prospective buyersMatchingAdjusting the offer to fit a buyers needs, including grading, assembling and packagingNegotiationReaching agreement on price and other terms of the offerPhysical distributionTransporting and storing goodsFinancingAcquiring and using funds to cover the costs of the distribution channelRisk takingAssuming some commercial risks by operating the channel (e.g. holding stock)All of the above functions need to be undertaken in any market. The question is who performs them and how many levels there need to be in the distribution channel in order to make it cost effective.Numbers of Distribution Channel LevelsEach layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a ch annel level. The figure below shows some examples of channel levels for consumer marketing channelsSale points disc shops, Food Cities (Cagiels, Arpico, Keells)http//tutor2u.net/business/marketing/distribution_introduction.asp

Comparison of Indian and Mediterranean Diet

Comparison of Indian and Mediterranean DietINDIAN DIET OVER MEDITERRANEAN DIET 13 MARCH 2017IntroductionIn nutrition, the destination nourishmenting refers to the inhalant of adequate quantity of essential nutrients which are live for the personnelive functioning of the body and various metabolic mechanisms. Humans, in general commit an omnivorous diet but the dietary pattern of people vary in accordance with the character and personal diet preferences. The selective dietary deportment among people led to the emergence of various type of diet categories such as ketogenic diet, fruitarian diet, vegan diet, pescetarian diet and carnivorous diet.Mediterranean diet emphasizes on the intake of industrial plant based solid foods, healthy fats such as canola and olive crude oil, alcohol in moderate quantity, fish and poultry instead of red meat which is considered to be a balanced health diet and the Indian diet includes a higher proportion of carbohydrates. The essay specific totallyy focuses on comparing the dietary pattern of Indian and Mediterranean diet.Literature reviewMediterranean dietMediterranean diet refers to the traditional dietary pattern that is highly practiced in the Mediterranean region. The traditional Mediterranean emphasize on the higher consumption of fruits and nuts, legumes, unprocessed cereals, minimal consumption of meat and dairy products. Adefinition to Mediterranean diet was first make by Ancel Keys as the diet which is low in saturated fats and high in vegetable oils which was initially observed in Greece and Southern region of Italy. Olive oil constitutes the key element in the Mediterranean diet and the monounsaturated fatty acid and antioxidant content in olive has found to exhibit profound effect in the control of coronary heart diseases, various cancers and age-related cognitive disorders(Keys, 1995). Olive oil comprises about 55-85% of monounsaturated oleic acid content and fatty in antioxidant compounds such as vitami n E and a range of phenolic compounds such as hydroxytyrosol, tyrosol and complex phenolic compounds (Visioli Galli, 2001). The unique feature regarding the Mediterranean diet when compared with other healthy diets is that it limits the intake of alcohol during meal and the source of fat in the Mediterranean diet are Virgin olive oil, tree nuts and fatty fish. Another key member of the Mediterranean diet is the legume which has proven to lower the incidence of coronary heart disease (CHD). Legumes are composed of larger proportion of bean protein and wet soluble fibres and serves as a good source of proteins, vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Fish is another prime ingredient of the Mediterranean diet which is a rich people source of long chain omega-3 fatty acids and chats a lot of health benefits. Alcohol intake pattern in the Mediterranean diet has intimately decreased the mortality rate. Recent research studies have shown that the tradi tional Mediterranean diet reduces the incidence of breast cancer, Parkinsons disease, Alzheimers disease and cardiac diseases(Trichopoulou et al., 2014).South Indian dietThe Indian traditional foods are referred to as functional foods as it includes functional components such as body-healing chemicals, dietary fibres and probiotic constituents in it. The functional properties are enhanced via food processing techniques such as sprouting, malting and fermentation. The typical dietary pattern of south India includes the grain-based foods such as idly, Dosa (fermented foods), white or brown rice, dhals such as toor, urad, Bengal guanine and mung, animal protein foods include fish, chicken, lamb, mutton and eggs, green and starchy vegetables, fruit or fruit juices, desserts such as kheer made from reduced milk and white sugar, jilebi , appam and Pongal made from brown sugar based cooked rice and lentils and desserts made out of jaggery such as Halwa (MISRA, 2011).The grain-based foods have a high calorific value and confer a lot of health benefits when included in diet. Idly and dosa falls under the category of fermented food products prepared from rice and black gram by steam cooking. Fermentation process enhances the nutritionary and protein efficiency value and the fermentative bacteria is capable of synthesising vitamin B12 and beta-galactosidase enzyme which promotes the promotes the probiotic activity and confer health benefits. Idly is more digestible delinquent to fermentation process and is widely consumed as breakfast meal. The food stuff that is widely consumed for lunch include the rice meal which include the rice, dahi (Indian yogurt), Non-vegetarian and vegetarian dishes. The rice meal is rich in carbohydrates , Vegetable dishes such as Sambar ( mixed vegetable curry), Rasam ,Vazhai poo poriyal which is prepared out of small chopped pieces of banana floret flavour with green chilly, mustard, onion and coconut which is highly nutritious and is ef fective against diabetes and heart burn , Non-vegetarian dishes are prepared out of red meat which are rich gravies composed of saturated fats and salts , dahi or Indian yogurt is rich in B-complex vitamins, folic acid and riboflavin and lactic acid bacteria which exhibit probiotic effect and controls looseness in children . The dinner preparation includes the chapatti (indian bread) which is made out of wheat flour and fish gravy (indian style fish curry). Wheat is highly nutritious repayable to its high content of protein and fibre. Similarly, the fish used in the diet is rich in omega-3 fatty acids, proteins and minerals which makes it an ample diet as it confers a lot of health benefits. (Sarkar, Dhumal, Panigrahi, Choudhary, 2015)Comparative study of Indian diet with Mediterranean diet and other diets(Trichopoulou et al., 2014)Oil usedIn India cooking oils differ region wise, certain(p) mono unsaturated fatty acid like ground nut oil, mustard oil and rice bran oil commonly used in India has similar nutritionary properties to olive oil which is widely used in the Mediterranean. However, oils used in India dont show any impact on the cardio-protectiveness though certain studies on the usage of mustard oil shows 50% reduction in the risk of ischemic heart diseases. Whereas usage of rice barn oil shows effect on hypolipidemia and further studies on these oils also show positive effects on the cardiovascular health. Despite the positive effects of olive oil, it is not considerably used in India payable to the traditional cooking methods, availability and the cost of olive oil. Olive oil not being an indigenous is not commonly available and is quite expensive making it less popular however subsidises provided from the Agricultural ministry on olive oil and olive cultivation along with its nutritional facts is developing interest among people in India.Fruits and VegetablesMediterranean diets key factor is the high consumption of fresh fruits and vegetables . Indian diet shows low consumption in fruit and vegetables compared to Mediterranean diet despite India being the second largest producer of fruits and vegetables in the world. The main(prenominal) reasons noted for low consumption of fruits and vegetables are availability, affordability and lack of awareness. betimes start, multi- component interventions and subsidies on growing and storing of fruits and vegetables may offer supportable solutions on promoting intake of fruits and vegetables in India.LegumesAnother important Mediterranean diet is the consumption of legumes. Legumes reduces the coronary heart disease risk and is high in protein and fibre. Legumes are also found to be rich in vitamins, minerals, omega-3 fatty acids and non-starch polysaccharides. Even though Indian diet contains a legume it is not up to the ideal consumption levels. India has a high production rate of legumes despite the intake levels, this is due to the cost factor. The challenge lies in increasin g production rate at a lower cost, which makes legumes cheap for everyone in India.Fish Fish plays a vital role in Mediterranean diet, due to its long chain omega 3 fatty acids(n-3) it is known for being very heart healthy. Fish intake ratio in India depends from region to region considerably, whereas it is widely consumed in the Mediterranean. Alternate source of n-3 in India is commonly nuts, flax seeds and mustard oil, but it contains shorter chains of n-3 compared to fish.DrinksMediterranean diet consists of mainly wine as drink, whereas in India whiskey and beer are highly consumed instead of wine. The consumption pattern of alcohol also varies between the Mediterranean and India, for eccentric in India alcohol is consumed before food as compared to the Mediterranean where it is consumed along with food. This pattern and the type of alcohol consumed has effects on the risk of CVD.Meat uplifted CVD risk is associated with red meat intake, people following Mediterranean diet us ually consumes less red meat. The United Nation food and Agricultural institution reported a rise in meat consumption in India, this shows there is change in the usual dietary preferences. Religion plays a main part in meat diet in India, Hindus usually avoid beef and Muslims avoid pork among the non-vegetarian population in India.The comparison of Mediterranean and Indian diet is elucidated in table 1SummaryThe Mediterranean diet shows it is a balanced diet all together, whereas the diet particularly followed in India has all the required nutrients but doesnt meet the required standard to meet a complete nutritional balanced diet. This can be mainly noted due to regional food being more available than the others and as well as the fact of affordability of certain food items, pattern of dietary consumption in India also does play a role in it. Despite this the constituents of the Mediterranean diet plays separate roles in their relationship with one another and with the items which are consumed on board with the diet. Therefore, fusing Mediterranean diet with the traditional Indian food processing methods followed in the Indian diet to create mixed dishes could affect few of the preventive and nutritional benefits that Mediterranean diet alone holds, and this could also lead to increased risk of CVD substantially. Thus, successful dietary interventions should be implemented mainly for the patterns of diet followed instead of having degage nutrients along with usual diet, hence aiding to develop an ample, stable and nutritional diet. The Ministry should also see to it that there are enough food items available at affordable rates so that adequate portions of food is consumed, thus meeting the ample nutritional standards in the diet.References Keys, A. (1995). Mediterranean diet and public health personal reflections. The American journal of clinical nutrition, 61(6), 1321S-1323S.MISRA, R. M. R. (2011). Indian Foods AAPIs Guide Indian Foods AAPIs Guide To Nut rition, Health and Diabetes Chennai Sunil Sachdev.Sarkar, P., Dhumal, C., Panigrahi, S. S., Choudhary, R. (2015). Traditional and ayurvedic foods of Indian origin. Journal of Ethnic Foods, 2(3), 97-109.Trichopoulou, A., Martnez-Gonzlez, M. A., Tong, T. Y., Forouhi, N. G., Khandelwal, S., Prabhakaran, D., . . . de Lorgeril, M. (2014). Definitions and potential health benefits of the Mediterranean diet views from experts around the world. BMC medicine, 12(1), 112.Visioli, F., Galli, C. (2001). The role of antioxidants in the Mediterranean diet. Lipids, 36, S49-S52.

New American Mindset :: essays research papers

Long-term social, stinting, and political policies fostered by Britain before 1750 thoroughly impacted the developing American mind gravel. These fundamentals, such as legislative assemblies, commerce laws, and religious events, provided the solid ground for what was to become an independent American nation. This sovereign and unique culture, which developed slowly inside the thirteen colonies, can be greatly attributed to the continuous policy, protection, and influence that Britain provided. The insufficiency of unity inside the thirteen colonies led to a little political basis for a national consciousness of any sort. But, the three thousand miles that garbled England, also created a huge lapse of royal governmental influence. Therefore, for the most part, the colonies were independent from one another and loosely affiliated with their mother country. Although each dependance had a governor (who was appointed by the king,) the legislative houses ran by the colonists possessed the most significant amounts of power. Not much could be done about this copiousness of American freedom however. As John Garraty states, it was nearly impossible for British deputys to have any sort of influence because they were prisoners of their own surroundings. Even the Privy Council, (which was set up to advise the king about colonial matters,) could not formulate a policy for the colonists as a whole. Therefore, as the American society progressed and developed, these well-functioning representative institutions played an important role. Dating as far back as the Plymouth settlers, the colonies generally conducted themselves without much outside interference. In this way, they developed individually, and established the right of self-government. These fundamentals, which were created cod to the absence of a British governmental policy, changed the path of the American colonial society, and still lie at the center of the democratic framework that exists today. The prerequi site to the organization of the American colonies was the recognition that their sole purpose was to satisfy the needs of their mother country Britain. This idea of mercantilism had a profound effect on the economic growth of the thirteen colonies. The colonies were generally dumping grounds for surpluses, as well as a place to find raw materials, which would ultimately lead to an income of gold. In order to achieve these goals, Britain passed a series of Navigation Acts, beginning in 1650. They called for British ships to control all trade, and for goods going to the colonies to stop in London first.

Eva Duarte Peron (Evita) Essay -- Argentina History Latin America Evit

Eva Duarte Peron (Evita) Thesis Her experience as a member of the pass up class who overcame poverty and her belief in bringing justice to the poor made everything that she did for the people of Argentina possible.Eva PeronMi vida por Peron (My life for Peron) Evitacried a thousand times before the roaring crowds, andthen she died. There be parallels that could bedrawn between her life and the lives of otherobsessively ambitious women who have forced their waythrough poverty and fame.but instead popular computer storagefinds parallels between Evitas life and the lives ofthe saints, because she did it all for someone else.(Guillermoprieto 100)From Colonel Juan Perons election in 1946 until her death from cancerin 1952, Eva Duarte de Peron greatly altered the lives of the Argentinepeople. Knowing from her childhood what it was like to belong to thelower class population of Argentina, she entangle she had the insideconnection to making conditions better for her descamisados, orshir tless ones. Her experience as a member of the lower class whoovercame poverty and her belief in bringing justice to the poor madeeverything she did for the people of Argentina possible.Social injustice was everywhere in Argentina. It was besides much for Evato bear, so she decided to take action (Peron 12). Eva Duarte met heropportunity to work for the government when an earthquake destroyed mostof the city of San Juan on January 15, 1944. She helped takecollections for the free (To Be I). Later, she chose to work in theSecretariat of Labor and Social Welfare. In this department she wasable to meet many people and hear all of their stories and problems(Peron 71). She was particularly interested in the lower class, theworking class of Argentines. Coming from a family among the workingclass, she knew what they were going through. She had a specialunderstanding of the working class and felt comfortable working withthem to improve their situation (79). Eva considered each worker that came into her office a friend, and she was a loyal friend to each ofthem (81). In all of this, her of import purpose was to give justice to thepoor.In 1945 she married Colonel Juan Peron, who became Argentinas presidentin 1946 (Taylor 39). Eva helped him a great d... ...ood education. She gave Argentinewomen the right to vote and a place to go while beginning their career.She gave the orphans a home and the elderly a place to retire. All ofthese things she did without expecting anything in return. The onlything she desired was the love of her people and of Peron. whole shebang CitedGuillermoprieto, Alma. Little Eva. The New Yorker 2 December 199698+Larson, Dolane. Evitas Legacy. Evita Peron Historical question Foundation. 10 January 1997.http//www.evitaperon.org/legacy/ (2 April 1999).Mc Henry, Robert, ed. Eva Peron. The New Encyclopedia Britannica Macropaedia. 1993 ed.Peron, Eva. evita by evita Eva Duarte Peron Tells Her Own Story. redwood City, CA Proteus Publishing Co., Inc., 1978.Taylor, J.M. Eva Peron The Myths of a Woman. Chicago The University of Chicago Press, 1979.To Be Evita. Part I. Trans. Dolane Larson. Evita Peron Historical Research Foundation. April, 1997.http//evitaperon.org/biography/part1.html (9 April 1999).To Be Evita. Part II. Trans. Dolane Larson. Evita Peron Historical Research Foundation. April, 1997.http//evitaperon.org/biography/part2.html (9 April 1999).

Home / Identity Essay -- science

Home / IdentityThe word home base is something that is often misunderstood. Home makes up your identity and not many lot know that. Therefore you ask me, what is home? Home is not just in your house. Home is a place that surrounds you. Its you environment and cause for emotions. Your home is where you are with the people that surround you (peers, family, and strangers), as well as cars, houses, stores, and/or toys. All of these things (people, buildings, playful objects, and nature) are the components that make up a home. Some people dont have all of those things in their home though. A homeless man has no house to operate in whereas a blue man has a beautiful house to his or her accommodations as well as anything that will make him or her happy. This also explains the question, where is home? Home has no exact place to be. Your home can be on the opposite side of someone elses home. You can even share the same home with family members that live with you, even though they see it different than you. That is because you dont share the same emotions. Emotions are expressed differently through each person because of their emotional state experiences. A young child could be laughed at at school, while their brother or sister(s) isnt laughed at. The result for that is that they could live in the same home, just be different people in their personalities. The word personalities is often mixed up with the word identity. The way a person is treated affects their personalit...

amazon com Essay -- essays research papers

Have you ever purchased any product on the net income, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily sprightliness for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. consort to Ali, there are two main types of E-commerce B2B and B2C (2000). 1 is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. An otherwise is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the Internet. amazon.com is a famous Internet retail company in E-commerce. Its business includes B2B and B2C. It opened its business in July 1996. Today, Amazon.com has spread out its business in more than two hundred and twenty countri es and this company sells various products like electronics, books, music, DVD, House wares, PCs and cars (Amazon.com Announces 4th Quarter Profit 2002). It is the biggest retail breed in E-commerce. Even though Amazon.com owns these accolades, this company is struggling to survive. Amazon.com had a $19 billion trade value before its rail line prices decreased from $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made accredited internet since it opened. How to help Amazon.com keep standing on the stage? If Amazon.com wants to survive in E-business and start do real profits, Amazon.com should merge with other retail companies, operate a new E-business strategy, and rebuild its financial structure.Everyone is wondering when Amazon.com will start making real profits. Last year, their stock price went down from $76 to $14 (Hahn & Celarier, 2001). Moreover, Amazon.com lost almost $150 one million million million last year (Amazon.com announces 4th quarter profit, 2001). How can Amazon.com start making real profits? Hahn & Celarier suggests that Amazon.com should merge with other retail companies such as General Growth Properties, Wal-Mart, and Bertelsmann because the merger will expand their market share, and create a new passageway and increase new customers and products , and recover their cash and Net sales loss (Fitch, 2000).First of all, the merger will help Amazon.com expand the market ... ...ve a good system or body in E-commerce. Since the so-called internet bubble burst in April 2000, hundreds of dotcom companies have closed because of the recession of E-commerce (Misek, 2003). According to Seewald, That trend is expected to continue this year as chemical companies continue to cut back on external spending (2001). E-business seems like a dud for investors and customers because the speed of collapse is very fast. No one knows which company will disappear in E-business. Even though Amazon.com is an E-commerce Pioneer, and it earned $1.12 billion last quarter, compared with $972 million in the fourth quarter in 2000, and has $19 billion market value (Amazon.com Announces 4th Quarter Profit 2002), it is also struggling to survive in the E-commerce world. Unless Amazon.com merge with other retail companies, practice new E-commerce strategy, and rebuild its financial structure, it will not be eliminated through competition in the E-commerce. Marking profits is the most important for company, especially for Amazon.com. If Amazon.com exercises these proposals presented in this paper, it will overcome its challenges and weaknesses, and then start making real profits.

Juvenile Criminals Should Not Be Tried as Adults :: Juvenile Crime Jail Prison Essays

Juvenile Criminals Should Not Be Tried as AdultsToday?s court system is left with many difficult decisions. One of the nearly controversial being whether to try juveniles as openhandeds or not. With the number of children in adult prison houses and jails rising rapidly, questions be being asked as to why children have been committing such heinous crimes and how will they be stopped. The fact of the matter is that it is not always the childrens fault for their poor choices and actions they are merely a victim of their environment or their parents. Another question asked is how young is too young. Children who are too young to see an R rated film unaccompanied are being sent to adult prisons. The only boundaries that seem to matter when it comes to being an adult are laws that restrain kids from things such as alcohol, pornography, and other materials seen as unethical. Children that are sent to adult prison are going to be subjected to even more unprincipled ideas and scenes. When children can be sent to jail for something as minor as a pause and grab burglary, the judicial system has errors. The laws that send juveniles to adult prisons are inhumane, immoral, and un meet. Kids are often incompetent, which leads to unfair trials. Adult prisons are also very dangerous for minors, and in many cases this leads to more juvenile crimes.People support sending juveniles to adult prisons for many reasons. One reason is that it is the job of the courts to help protect society. Once a troubled juvenile is sent to an adult prison, they are out of the way of society. Hopefully when they re-enter, the punishments they received will be imprinted in their brain and stop them from do any wrong once again. Another reason people think that disturbed youth cannot be saved is that punishment will not save them from themselves and they just need to be locked up forever. It is thought to be true that juveniles who are sent to jail will not commit the same crime again or even a ny crimes at all. All the reasons and opinions that say that juveniles should be sent to adult prisons for their heinous crimes seem logical. Despite this, they are not. There are more rational reasons why adolescents should be sent to their own private penitentiary.One of the reasons for sending juveniles to a separate prison than