International strategy operation Coursework Example | Topics and Well Written Essays - 1250 words - 2

internationalistic strategy operation - Coursework ExampleAs a small-scale family in Austria, AGRANA had to postulate with some new(prenominal) larger and similar companies. Prior to 1989, AGRANA encountered a lot of business challenges before it was able to successfully compete in the world-wide markets.Regional integration is referring to the process in which companies located in different regional states are actively interacting with one another in order to promote both economic and semipolitical security1, 2 whereas global integration is pertaining to the process in which the company is able to benefit from the act of combination the different business activities that are located in different countries around the world3. Through regional and global integration, AGRANA was not only able to gain benefits from economies-of-scale but overly created more competitive advantage.Ever since the CEE inflexible to open its market to other regions and in the world market, the scope of AGRANAs target market also increased significantly. Through foreign direct investment (FDI), AGRANA took the opportunity to expand its manufacturing plants in different regional and international sites4. Since AGRANA was selling homogenous products, its target buyers can easily purchase the same item from other companies. Back when the scale of AGRANA was small, the bargaining power of its buyers was high. Therefore, the company was determined in searching for ways on how they can effectively cut down its operational costs without sacrificing the quality of the products.To compete in the market, the company had no other choice but to improve its marketing and production strategies to create cost and differetiation advantages5. It center that through product differentiation, market segmentaion, the use of generic strategies, and continuous reduction in the actual primed(p) costs of the busienss6, AGRANA was able to keep up with the tight market competition.For example, instead of